![How Do You Track Website Traffic? [Website Analytics 101]](/blog/content/images/size/w640/format/avif/2026/03/SEE_WEBSITE_ANALYTICS_FT.png)
How Do You Track Website Traffic? [Website Analytics 101]
Website traffic tracking helps you see where visitors come from, what they do on your site, and whether they take meaningful actions. This guide explains website analytics in plain English, including the main metrics, tools, UTM tracking, and open source alternatives to GA4.