Custom Domain

What is a Custom Domain?

A custom domain, occasionally referred to as a vanity URL, serves as a method to forge links that incorporate your brand's identity. For instance, when xTom employs the s.ee service to shorten a URL, rather than the link being tagged with s.ee's domain (s.ee/example), it showcases xTom's own custom domain (xt.om/example).

Why Utilize a Custom Domain?

Incorporating your brand into a link fosters recognition and association between your links and your product or company. When viewers encounter your brand, it engenders trust in your links, consequently leading to elevated click-through rates.

Custom Domains and s.ee

Upon purchasing or integrating a custom domain into your s.ee account, it can supplant the s.ee component in your shortened URLs. In the aforementioned xTom example, xt.om takes the place of s.ee.

You have the ability to modify the URL's terminus — which we term the back-half — to fashion a link that is even more distinctive, such as xt.om/example. To delve deeper into this, please refer to "What is a custom link?"

It is imperative to note that this domain must differ from the exact domain that directs to your website, though you may redirect it to your site. For further details, consult "How do I redirect visitors from my custom domain?"

Consider the following when selecting and establishing a custom domain:

• The domain designated for your shortened links must differ from your primary website's domain.
• It must not exceed 32 characters in length, including the dot.
• If you are yet to possess a domain, s.ee provides a complimentary one with certain premium plans.