What Are Custom Domains for Short Links?
A custom domain lets you create short links on your own branded URL instead of a shared domain. Instead of s.ee/link, your links can look like go.example.com/welcome.
This matters for trust, consistency, and collaboration. When recipients see a domain they recognize, they're more likely to click. And when your team shares links, every one reinforces your brand.
Why branded short links matter:
- Higher trust — recipients recognize your brand
- Better deliverability — less likely to be flagged as spam
- Consistent branding — every link, QR code, and campaign matches
- Simple setup — just a DNS change and you're ready
Where Custom Domains Shine
From email campaigns to agency workflows, branded short links help you look professional and build trust across every channel.
Email Campaigns
Branded tracking links in emails look legitimate and avoid spam filters. Increase open rates and click-throughs with links your recipients trust.
Social Media
Short links that match your handle or brand name are more memorable and clickable. Stand out in crowded feeds with consistent branding.
Agencies & Teams
Manage separate domains for different clients or projects. Keep campaigns organized and deliver white-labeled reporting to stakeholders.
QR Codes & Offline
QR codes that encode a branded URL feel more trustworthy when scanned. Perfect for packaging, print ads, and event materials.
Internal & Partner Links
Share internal resources or partner-facing content with professional-looking links. Even internal tools deserve a polished experience.
Regional Campaigns
Use different domains for different markets or languages. Combine with geo-routing to deliver localized experiences automatically.
Why Use Custom Domains with S.EE?
Get all the benefits of branded links without losing any S.EE features. Analytics, A/B testing, and routing work exactly the same.
Stronger Brand Trust
Links on your own domain look professional and trustworthy. Recipients are more likely to click when they recognize the brand behind the link.
Full Analytics Support
Every click on your custom-domain links is tracked with the same detailed analytics as default S.EE links — geography, devices, referrers, and more.
A/B Testing & Smart Routing
Run experiments and apply geo, device, or language-based routing rules on custom-domain links, just like any other S.EE short link.
Multiple Domains Per Account
Manage several custom domains under one S.EE workspace — perfect for agencies, multi-brand companies, or regional teams.
Automatic HTTPS
S.EE provisions TLS/SSL certificates automatically for all custom domains. Every redirect is secure by default.
Central Management
Control all your domains, links, analytics, and routing rules from one unified dashboard. No scattered tools or spreadsheets.
How to Add a Custom Domain
Connecting your own domain to S.EE takes just a few steps. Here's how to get started with branded short links.
Add Your Domain in S.EE
Go to your S.EE dashboard and add the custom domain you want to use for short links (e.g. go.example.com).
Update Your DNS Records
Point your domain to S.EE using a CNAME or A record as instructed. This usually takes just a few minutes to configure.
Wait for Verification & HTTPS
S.EE automatically verifies your DNS and provisions a free SSL certificate. Most domains are ready within minutes.
Create Branded Short Links
Start creating short links on your custom domain. All analytics, A/B testing, and routing features work exactly the same.
Your Brand, Our Infrastructure
S.EE handles all the heavy lifting behind the scenes — SSL/TLS certificates, global redirect infrastructure, and low-latency routing. You focus on your brand; we handle the scale.
Multi-domain: Run separate domains for different products, regions, or clients — all managed from one dashboard.
Smart routing: Geo, device, and language rules work on custom domains too. Serve the right content to the right audience.
A/B testing: Run experiments behind branded links and measure what converts.
Frequently Asked Questions
Everything you need to know about S.EE Custom Domains.
How do I connect a custom domain to S.EE?
Add your domain in the S.EE dashboard, then update your DNS with the provided CNAME or A record. Once DNS propagates, S.EE automatically verifies and provisions HTTPS for your domain.
Can I use multiple custom domains?
Yes, S.EE supports multiple custom domains per account or workspace. This is ideal for agencies managing different clients or companies with multiple brands.
How long does DNS verification take?
DNS changes typically propagate within a few minutes to a few hours, depending on your DNS provider. Once verified, S.EE provisions your SSL certificate automatically.
Do analytics still work on custom-domain links?
Absolutely. Links created on your custom domain are fully tracked with S.EE Link Analytics — clicks, geography, devices, referrers, and time-based trends are all captured.
Is a custom domain included in all plans?
Custom domains are typically available from pro plans. Check the S.EE pricing page for the latest details on which plans include custom domain support.
What happens if my DNS is misconfigured or my domain expires?
If DNS stops pointing to S.EE, links on that domain will stop resolving. They will not redirect elsewhere — users will simply see a DNS or connection error until the issue is fixed.
Is HTTPS automatically enabled?
Yes, S.EE provisions free TLS/SSL certificates for all verified custom domains. All redirects are served over HTTPS by default for maximum security.